Finding or refining the game's artistic vision

Creating style guides and art bibles for consistency

Overseeing character, environment, and UI design direction

Establishing a strong and recognizable visual brand

Defining key visual pillars for marketing and in-game consistency

Ensuring alignment between game aesthetics and audience expectations

Training teams in art direction, visual storytelling, and best practices

Running creative workshops to enhance collaboration and innovation

Guiding internal teams to maintain consistency and high-quality output

Evaluating art direction, visual identity, and UX flow

Identifying areas for improvement and alignment with market trends

Providing actionable feedback to enhance overall quality

Ensuring clear visual communication and intuitive UX

Improving readability, accessibility, and engagement

Optimizing UI/UX to align with gameplay and player expectations